I-35 runs nearly 500 miles from Laredo to Gainesville, Texas. Driving along I-35 — through 18 counties and cities like Dallas, Austin and San Antonio — you get a good taste of what Texas is all about. “35” follows host Sara Schleede as she takes a road trip along Interstate 35 and documents the stories she encounters along the way, from oil busts and gentrification to cowboy culture and roadside attractions.
Giant, kitschy roadside attractions dominated American roadways in the 1960s. Among them were fiberglass figurines known as muffler men, drawing travelers into restaurants, auto shops, and even a sandblasting shop off I-35 in Gainesville, Texas. These quirky constructions reveal insights into the history of advertising and America’s attachment to nostalgia.